Paul Spiegler is a senior marketing and business development executive with a 25+ year track record of delivering commercial growth and brand transformation across the healthcare, pharmaceutical, and nutrition industries. Known for bridging strategic vision with operational excellence, Paul has held leadership roles across Fortune 100 companies, high-growth startups, and specialized healthcare agencies.

His career began at Abbott Laboratories, where he spent over two decades in progressive leadership positions across strategic accounts, brand management, and innovation. During this time, he led the turnaround of the Ensure brand, growing it into the category leader through bold positioning, clinical engagement, and digital modernization. He later brought this same rigor to cross-functional marketing initiatives at companies like Merkle, Abelson Taylor Group, and Drips, where he delivered performance-based strategies for clients ranging from global pharma brands to disruptive healthtech platforms.

Currently, Paul serves as Chief Strategy Officer at CXG, a creative-led startup focused on cinematic storytelling and experiential marketing. In this role, he oversees corporate strategy and revenue growth, guiding clients through brand reinvention with a human-centered, visually immersive approach.

In addition to his executive leadership, Paul advises organizations on board-level strategy, digital transformation, and market acceleration. He is particularly passionate about helping companies navigate the evolving intersections of healthcare, technology, and consumer experience. Beyond the metrics, Paul is known for building strong, empowered teams, championing innovative thinking, and fostering cross-disciplinary collaboration.

Paul holds an M.S. in Exercise Physiology with a minor in Nutrition from the University of Maryland and a B.S. in Health and Physical Education from Penn State University.