Leading all business strategy for our startup that differentiates by crafting authentic experiences using cinematic promotion, the visual art of storytelling. Highly responsible for revenue growth including our biggest client ofi, a multibillion-dollar global food ingredient supplier.

Led Digital marketing launch strategies for Biotech clients including Biogen (Zuranolone) and Neocrine Biosciences (Ingrezza). Included end to end messaging and KPI’s within comprehensive branded and unbranded websites, sales tools, conferences and media partners.

Lead go-to-market strategies for all healthcare solutions including but not limited to payers, CROs, medical device, and DME. Drips is the market leading platform for AI driven conversational outreach designed to vastly increase customer acquisition and retention through unmatched personalized engagement. This enables a more satisfying experience with consumers who now feel empowered to act and improve their health.

POCN offers extensive peer led marketing and educational opportunities specifically for NPs and PAs.  Ignited strategic partnerships within life science companies to capitalize on this high growth HCP segment penetrating sales, marketing and analytics influencers.

Responsible for designing and overseeing the customer centric digital marketing experience within Merkle’s Health industry vertical.  This includes physician and patient segmentation, journey mapping, communication strategy, performance creative executions, sales call plan integration, data driven optimization, along with financial KPI approaches. 

Continually achieves significant Rx lift and ROI through multi-channel marketing solutions targeting high value physicians and patients for:

• Sanofi/Regeneron: Praluent, Sarilumab, Dupilumab
• Sanofi: Multaq, Admelog, Apidra, Auvi-Q
• Abbvie: Humira, Duopa, Elagolix

Nestle Gerber Infant Nutrition Portfolio

Executive level strategic selling in IDNs, like Johns Hopkins, Long Term Care chains, large distributors, and DMEs in Mid-Atlantic region. Negotiated multiple million-dollar contracts while protecting margin. Grew product utilization by levering healthcare reform initiatives. Coordinated sales teams to execute top down programs that grew share.

• Grew account base top line revenue 56% in 2010, 2nd in the nation